Sr VP Retail Sales and Marketing – FILLED

Sr VP Retail Sales and Marketing

Sr VP Retail Sales and Marketing from The Wellington Group @twgrecruiters

The Wellington Group has been engaged by a global leader in consumer product marketing to hire an experienced Sr VP Retail Sales and Marketing to lead the sales and marketing, strategy, execution and client deliverables of an entire business unit. This is a new position reporting to a company Sr. Executive and will oversee various functional areas for the organization. If you are a “roll-up your sleeves and dive into creative solutions and client expectations” Executive Manager then don’t wait, apply for this job TODAY!

The Sr VP Retail Sales and Marketing will be responsible for setting overall sales and marketing strategy, overseeing the Business Unit P&L, and driving accountability to achieve successful results for the team(s).  As a member of the senior management team, the SVP leads team management, performance management, strategic planning, budgeting and forecasting initiatives, in addition to problem solving and process development.  Focus on defining measureable results for the organization that lead to outstanding program execution for our clients.  Results will be attained through ensuring alignment between the operational capabilities of the organization with the business performance goals.

This position will be accountable for the following:

Marketing Leadership:

  • Create and define the go-to-market strategy for the Team, including but not limited to product and service portfolio strategy, pricing strategy, channel management strategy, and business development strategy
  • Transform market and business insights into executable programs and processes
  • Measure and evaluate marketing strategy against intended results

Sales Leadership:

  • Drive the interpersonal exchange of value between the organization and clients and customers
  • Set and achieve revenue targets based on marketing strategy
  • Maintain and protect client relationships through the strategic exchange of data, internal service level agreements, client program reviews, and client/contract expectations

Operational Leadership: 

  • Build processes and infrastructure to enable scalable, measureable and profitable growth
  • Set expectations and interface closely with all stakeholders on the Executive Leadership Team on performance against execution goals
  • Oversee management of staff through prioritization, workload balancing/utilization, employee recognition/rewards and staff development to keep unplanned turnover at a minimum and staff morale high


  • Make adjustments and optimize service quality to maximize our one-to-one consumer interactions
  • Work closely with other business leaders (i.e. Talent Acquisition, Field Execution, etc) to maximize processes
  • Identify gaps and best practices in sales and marketing to improve overall performance

Sr VP Retail Sales and Marketing requirements:

  • Bachelor’s Degree required, Master’s Degree Preferred
  • 10+ years leadership experience in a sales and/or marketing environment, including full P&L responsibility (budgeting, forecasting, etc.)
  • Experience working with major retail chains or consumer product lines and brands is preferred
  • Strategic thinking and process development skills
  • Strong organizational and problem-solving skills
  • Expert level influencing skills – ability to manage internal and external boundaries, set expectations, and build alignment at varying management levels/client interface
  • Expert level insight skills – ability to identify and develop robust data on internal and external operations (especially regarding customer expectations and alternatives) and transform that data into decisions that balance risk with reward
  • Expert level execution skills – ability to coordinate mutually agreed expectations of what is promised to the customer into measureable business results
  • Expert level credibility skills – ability to use personal effectiveness to link relationships, processes and business methodologies with revenue-producing activities
  • Ability to manage and develop a team of 10 or more employees, including direct and indirect reports

 Industry: Marketing, Sales, Retail, Consumer, Electronics, Food, CPG

 Don’t wait, apply with The Wellington Group today!
(all information will be held in the strictest of confidence)

 The Wellington Group ( ) +1 910-338-2795

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