Director of Marketing and Business Development – FILLED


Director of Marketing and Business Development

Director of Marketing and Business Development from The Wellington Group @twgrecruiters

The Wellington Group has been retained to hire an experienced Director of Marketing and Business Development with a very diverse, creative and innovative Marketing and Business Development track record . This is an exciting opportunity to put your skills, knowledge and abilities to work with a growing, profitable, third-party marketing giant. Excellent career opportunity…don’t let this life-altering job pass you by!

The Director of Marketing and Business Development will be responsible for the coordination, management, oversight and evaluation of the organizations marketing and business development functions.  As a member of the management team, the Director of Marketing and Business Development participates in team management, performance management, strategic planning, budgeting and forecasting initiatives and systems initiatives, in addition to problem solving and process development.  Focus is on delivering measureable results within the organization that lead to outstanding program execution for a diverse client portfolio. 

This position will be accountable for the following:


  •  Advise and define the go-to-market strategy for the Retail Team, including but not limited to, product and service portfolio strategy, pricing strategy, channel management and promotions strategy
  • Create and develop executable programs, materials, and processes that are driven by market and business insights
  • Measure and evaluate marketing strategy implementation against intended results

Business Development:

  • Evaluate performance to determine if organizational capabilities are competitive and relevant with regard to customer and competitor trends in the industry
  • Customize the go-to-market strategy for strategic clients and segments
  • Oversee and support the launch of new marketing programs and processes at the initial point of customer interface, including the generation of new business leads


  • Play a strategic role in developing category, channel, customer and competitive brand marketplace insights
  • Oversee the collection and reporting of data to analyze and identify consumer and marketplace trends/opportunities to enhance the go-to-market strategy
  • Champion key insights to drive consumer / shopper behavior change


  • Make adjustments and optimize the go-to-market strategy to maximize our one-to-one consumer interactions
  • Work closely with various internal / external business leaders to maximize processes
  • Identify and attend approved trade exhibits, shows and regular company field programs to develop and maintain knowledge base
  • Identify gaps and best practices in marketing and business development operations to improve overall performance

Requirements for this position:

  • Bachelor’s Degree, Business Administration or Marketing Preferred
  • 5+ years of management / leadership experience in a retail marketing and business development role Preferred
  • Experience working in a fast paced, dynamic business environment
  • Professional level influencing skills – ability to manage internal and external boundaries, set expectations, and build alignment at varying management levels / client interface
  • Professional level insight skills – ability to identify and develop robust data on internal and external operations (especially regarding customer expectations and alternatives) and transform that data into decisions that balance risk with reward
  • Professional level execution skills – ability to coordinate mutually agreed expectations of what is promised to the customer into measureable business results
  • Professional level credibility skills – ability to use personal effectiveness to link relationships, processes, and business methodologies with revenue-producing activities
  • Empathy / understanding of the impact of marketing and business development initiatives on field associates
  • Technically proficient in marketing and business development tools, MS Office and data reporting systems
  • Ability to manage and develop a team of 10 or more employees, including direct and indirect reports

 Industry: Marketing, Business Development, Retail, Sales, Consumer

Don’t wait, apply with The Wellington Group today!
(all information will be held in the strictest of confidence)

The Wellington Group ( +1 910-338-2795

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