Senior Manager Brand Development – FILLED
Senior Manager Brand Development from The Wellington Group @twgrecruiters
The Wellington Group has been engaged to find an experienced Senior Manager Brand Development to direct and oversee programs for the development or enhancement of new and existing products. Put your experience in Consumer Products or CPG Brand Management to work in a new job today!
Senior Manager Brand Development responsibilities include:
- Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses
- Drive product innovations through the system to better meet consumer demands
- Develop overall go-to-market product strategy
- Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable
- Maintain current knowledge of modern manufacturing trends, technologies and competitive practices
- Collaborate with global brand strategy and marketing team in the development of all special and exclusive products
- Become the global insights expert and leverage learning across product lines
- Build and leverage best practices to enable the business to meet and/or exceed brand goals
The Senior Manager Brand Development qualified candidate will have:
- BS Degree in Marketing, Advertising or related field, MBA preferred
- 8+ years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand
- Thorough understanding of the steps necessary to bring products to market
- Expertise at implementation of a fully integrated marketing program
- International experience and global perspective
- Ability to collaborate and influence cross-functionally
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
- Well developed, verbal, written and presentation skills
Industry: Brand, Total Brand Management, CP, CPG, Consumer, Marketing, MBA, Social Media, Branding, Market Launch, Project Manage